When Rem joined the nonprofit organization, we identified that there were untapped marketing opportunities that could help the organization enter a new growth phase. The client acknowledged the need for effective marketing and outreach strategies to better engage with their target audience. One of their major concerns was the redesign of their website and intake process to cater specifically to student needs and abilities. Understanding the importance of student-centric design, our team embarked on developing a comprehensive strategy that focused on enhancing the organization's marketing efforts and creating a user-friendly website and intake process that would effectively address the client's concerns.

As part of our client's growth plan, the transition from a small non-profit organization to a small LLC presents an opportunity to explore for-profit aspects of their existing services and target the populations that can benefit the most from them. However, the challenges posed by the COVID-19 pandemic have impacted their ability to organize in-person speaker engagements and educational programs for students. To adapt to the current situation and make the most of their relocation to Florida, our client needs to explore new customer markets and make necessary modifications to their services to align with the needs and preferences of the local population.

During the pre-launch phase, our client's main priorities are to develop cohesive launch marketing strategies targeting potential customers. This involves conducting market and industry research, revamping their website to improve UI/UX, creating a comprehensive brand guide, and exploring grant opportunities to cover costs. Additionally, our client seeks advice on distribution strategies, including packaging and reaching potential customers efficiently. By addressing these priorities, our client will be well-prepared to execute a successful launch, establish a strong brand presence, and overcome challenges associated with product development and distribution.

The COVID-19 pandemic has had a devastating impact on the fitness industry, leading to a significant decline and financial losses. Consequently, our client was forced to downsize their facility space and relocate to a sub-optimal location. With the industry now witnessing a surge in digital and at-home fitness trends, it is crucial for us to assist our client in making a successful transition online while ensuring they provide the utmost value to their customers.

The onset of COVID-19 had a significant impact on our client's business, leading to the temporary closure of their shop and subsequent challenges upon reopening, including reduced operating hours and a diminished workforce. Despite these setbacks, our client's unwavering dedication to their business drove them to seek innovative ways to stay open despite limited cash flow and a smaller team. They displayed resilience and adaptability, actively exploring strategies to optimize resources and maximize efficiency in order to continue serving their customers. Through their determination, our client aimed to navigate the difficulties posed by the pandemic and find sustainable solutions that would allow them to persevere in the face of adversity.

With the COVID-19 pandemic impacting our client's business, they faced various production challenges, such as limited manufacturing operations and rising input costs. Originally launched in 2018, the business experienced difficulties in sustaining its initial momentum after a relaunch in mid-2020. However, due to the pandemic, the business had to be put on hold temporarily. As a result, our client is now seeking assistance with branding and customer retention to reestablish and strengthen their position in the market.

Opening in October 2020 amidst the COVID-19 pandemic was a bold move for our client, especially as a restaurant that promotes communal dining experiences. As a new business, the client's main priority was to establish their brand in the Gainesville area and ensure their survival during such a challenging time. With a monthly revenue goal of $100,000, our team was tasked with developing an operational business strategy to help the client achieve their objectives.

Due to an unsuccessful and expensive marketing campaign over the past berry season, they were unsure about their target market and how to reach potential customers. Moreover, they were inactive on social media platforms and had a limited customer base. Along with marketing challenges, the client also faced low demand through pre-order pickup locations throughout the state. Because of this, excess product was left at the end of the season, which needed to be stored in expensive facilities in order to maintain its quality.

Our client recognized the importance of creating a sustainable business plan to ensure long-term viability, especially in the aftermath of the pandemic. They understood that a shift in their operations may be necessary to adapt to the changing circumstances and ensure success. Our team was tasked with assisting the client in organizing their priorities and ideas, which ranged from pandemic-related challenges such as reopening strategies, to typical nonprofit operations including funding and volunteer support. By working closely with the client and leveraging our expertise in business strategy, we were able to develop a comprehensive plan that addresses their short-term and long-term needs while also aligning with their mission of preserving and promoting African American history and culture.

In addition to providing unique services, our client owns and operates the business themself. The client operated solely within the Florida community last year. A custom cake and dessert delivery service was provided to local customers. Over several years, our client has perfected her craft and has always strived to provide exceptional service to her customers.

Our client hopes to grow and scale the business primarily through an increased social media presence and partnership strategy. While the client maintained these priorities throughout the engagement, the need for a more formalized production strategy to keep up with increases in consumer demand also became apparent.

Due to the COVID-19 pandemic, our client had to cease all in-person music education operations, resulting in a decrease of school partnerships. In response to this, the client pivoted towards consolidating their nationwide program into five key markets, focusing on deeper market penetration rather than widespread market presence across the country.

As a one-person business, our client faces challenges in maintaining a structured and consistent workflow for their social media accounts. While the client posts frequently on various platforms, they have not fully utilized algorithms to optimize the visibility and reach of their posts. Additionally, the client relies on their understanding of customer demand rather than leveraging customer data when introducing new products or flavors. While the client already possesses a certain level of social media and marketing capabilities, Rem can provide expertise and maximize the benefits of these strategies. Through our guidance and support, the client can enhance their use of algorithms, leverage customer data for product introductions, and further optimize their social media and marketing efforts to achieve even greater success.

Despite the challenging circumstances brought on by the pandemic, our client, a family-owned smokehouse BBQ restaurant, persevered by securing a loan from a local COVID-19 emergency program. This provided much-needed financial stability that enabled our client to pivot and focus on opening a new location. However, after relocating to another state, our client encountered several challenges in remotely managing the original location. These included staffing shortages, operational inefficiencies, and a need for standardized policies and procedures for effective communication. Our team's top priorities were to address these issues and ensure a seamless transition to the new location before its grand opening.

The client's business, which provides personalized nanny placement services to families, corporate childcare programs, and events, faced numerous challenges in the wake of the COVID-19 pandemic. With parents understandably hesitant to have strangers in their homes, demand for nanny placements dwindled. As restrictions eased, the client struggled to establish themselves in a crowded market, with well-established agencies already dominating the field. Paid marketing campaigns failed to yield results, leaving the client unsure of how to acquire new business. Additionally, an SEO report on their website proved overwhelming for the client, who lacked the time and resources to apply its findings effectively.

The COVID pandemic heavily disrupted our clients normal operations, as they are primarily a brick and mortar retailer who sought to build a community through hosting a multitude of in person physical events. Forced to shut their doors, the client was able to transition to hosting virtual events and redesign their website, they struggled to facilitate signups for these new events and find a return on their new marketing spend.

The COVID-19 pandemic disrupted our clients laundry’s business, putting pressure on the family-owned enterprise to pivot and find alternative ways to maintain profitability. Our client approached REM with the idea to expand into a laundry subscription service tailored toward college students, as the laundromat is located near multiple college campuses. They asked for a comprehensive business plan for the expansion of the company with the goal of securing funding from investors and initiating operations. 

As a result of the COVID-19 pandemic, the local grocery market where the majority of the client’s products were sold was permanently closed. Thus, the client looked to transition to a more e-commerce focused strategy, selling directly to customers. While the client had already set up an online store, they were struggling to drive traffic to the store. Furthermore, the client started losing money due to the high shipping cost associated with refrigerated products and therefore had to limit themselves to only shipping orders within their region.

Prior to the global pandemic, our client operated on an extremely local basis, receiving funds largely through grants. Since COVID-19, our client realized that they are lacking an online presence, which they fear could harm them specifically in terms of visibility to the community and potential Donors. The client voiced major concerns about creating a social media presence, highlighted by a lack of experience in running social media on any platform.

In order to keep up with rising demand, our client had to increase their number of employees. By increasing his staff, the client was faced with a variety of organizational issues. The main issue being the lack of a formal training process for his new employees.