Our client, the founder of Dimension7 has been operating the establishment under the name Sunshine Yoga in the Lafayette area for a long time, but has recently rebranded the yoga studio as a Wellness Hub under the name Dimension7.  The rebrand allows our client to expand offerings beyond just yoga classes. Now the establishment offers services such as Holistic Health Training, and products such as Protein Dubai Chocolate Bars.

Legacy Sports Club is a large-scale sports and recreational facility in Lafayette, Indiana, operating as two separate but connected businesses that function together as one cohesive sports complex. The facility offers programs in basketball, volleyball, cheer, soccer, and more, with a mission to provide athletes with the best opportunities both on the field and in life. Their main services include league play, personal training, youth camps, and rental events, primarily serving parents and families with children interested in youth sports programs.

Flavor Country Urban Diner was created to bring authentic Southern, homestyle food to the Lafayette community. The business is committed to delivering quality meals, creating an enjoyable dining experience, and fostering a warm, community-centered atmosphere that extends beyond the restaurant itself. Their mission emphasizes genuine hospitality, local connection, and a brand identity rooted in comfort, familiarity, and neighborhood engagement—values that guided the direction of our project and consulting approach.

Our client is a nonprofit cat rescue founded in 2019 and led by an all-women board of directors. The organization operates a cat themed café and bookstore, combining cat adoptions with community-focused retail spaces. Our client provides full veterinary care for all rescues and relies on a small paid staff supported by volunteers.

Our client is a local fast casual restaurant with three locations, focused on delivering high quality sandwiches, salads, and casual dining with a strong community presence. Their mission centers on serving fresh, consistent food while building long term customer relationships across their neighborhoods.

Our client is a newly opened fast-casual Korean fried chicken restaurant located near a major university campus. They specialize in high-quality Korean fried chicken, combo meals, and shareable items that align strongly with student preferences. Their goal is to increase awareness, improve operational organization, and build sustainable student-driven growth.

Our client is a literacy focused nonprofit serving communities in Rutherford County. The organization offers English language learning programs, family literacy support, community outreach events, and reading initiatives designed to improve literacy outcomes for adults and families.

Our client is a fast casual ramen and hibachi restaurant located in Nashville with a strong menu offering but limited digital visibility. They sought support to improve their online presence, explore campus related opportunities, and strengthen internal operational systems.

Our client is a youth led nonprofit in Canada that focuses on empowering girls and young women through community programs, leadership development, and mentorship. They operate with a global volunteer team and are committed to creating inclusive opportunities that support personal and social growth.

Our client is a university affiliated performance venue that supports student productions, concerts, and creative events on campus. The space is designed to provide students with opportunities to showcase artistic work while strengthening the cultural and musical identity of the university community.

Our client sells East African-sourced goods and clothing to United States customers. While sales are conducted online through Instagram or the company website, their products can also be found within three stores in the Washington, D.C. area. 

The client, a dynamic husband-and-wife food business, brings a fusion of Dominican and Soul flavors to the culinary scene of Gainesville, Florida. Operating as a nimble "Cottage Food Business," the client’s journey began with their famous empanadas—and they aspired to evolve into a fully functioning restaurant. Their commitment to quality and innovation positioned them in multiple farmer's markets, garnering success and strong connections within the Gainesville community.

Our client, a fitness instructor, is establishing her own spin studio in Oxford, Mississippi, and is aiming for a July 2024 opening. The studio brings a New York-style intensity into the local fitness scene while prioritizing community engagement. Their strategy involves leveraging a strong digital presence (via a website and social media) to attract a young, active demographic amongst university students and women. To differentiate themselves from competitors, the client seeks to conduct thorough market research and identify gaps in Oxford’s fitness market to strategically position themselves as a unique and compelling fitness destination.

The client is an eco-friendly lifestyle accessories brand that introduces an innovative way of living through functional, sophisticated, and environmentally conscious products tailored for women's daily lives. By leveraging its exposure from the Grammys and Oscars and continually optimizing its product offerings and marketing strategy, they aim to solidify their position as a leading provider of high-end shoe bags globally while also exploring opportunities for diversification and strategic partnerships within the luxury lifestyle market.

This for-profit brewery strives to provide a unique beer drinking experience. They prefer to sell their products in-house, allowing them to maintain a small, community-oriented business model. The brewery hosts many events for local charities and commits 100% of its marketing money toward charitable donations. Furthermore, the brewery aims to be a family friendly destination that fosters a supportive environment.

The core challenge of this project was to understand how we could facilitate more of the university students using the app, while also utilizing that same population to staff the business during operating hours. Our client wanted us to focus on developing a robust marketing campaign that was two fold: one, to encourage students to use the service, and two to encourage students to become drivers to provide a better service. To better understand their current marketing efforts, as well as ways the business could more effectively target the student body, the team conducted full marketing review that included an analysis of both the physical and social media marketing efforts currently in place, as well as conducted research on not only the Georgetown population, but also the university’s policy on posted advertisements.  

The two primary challenges our client asked our team to address were to develop partnerships with local plastic surgeons and expand their appeal to a corporate audience. Through establishing these professional relationships, their larger goal was that they hoped to increase their corporate membership program and develop a pipeline from plastic surgery to treatment. A lesser priority to our client was their financials, which they wanted to simply understand better in case there needed to be changes to any of their operations.

The business excels in providing quality home goods through in-person sales, with the founder leveraging personal relationships to build a loyal customer base. To expand, the company aims to enhance its marketing strategies and leverage social media to showcase the unique aspects of its products. Despite a strong existing customer base, there is a desire to reach broader demographics through targeted advertising. She is open to exploring various advertising strategies that highlight different aspects of her products in order to cater to certain audiences. The founder, who manages most operations, is also seeking new funding opportunities and exploring the possibility of a permanent storefront, having previously faced challenges with subsidized options. 

The biggest challenges our client faced were increasing brand awareness amongst the University population while improving their social media presence and consistency in posts in a simple and low cost way, as they are a non-profit with a small team and limited budget. Through the development of a business and social media strategy, their main objective was to attract more customers in their university and develop stronger customer-business relationships.