Spicing Up Gainesville: Crafting a Winning Operational Strategy for a New Restaurant
Our client, a newly established restaurant in Gainesville, offers a unique fusion of Cajun-style seafood and authentic Vietnamese cuisine. The client's goal is to increase their presence and popularity within the Gainesville community, with a specific focus on attracting families for group meals and celebrations.
Situation
Opening in October 2020 amidst the COVID-19 pandemic was a bold move for our client, especially as a restaurant that promotes communal dining experiences. As a new business, the client's main priority was to establish their brand in the Gainesville area and ensure their survival during such a challenging time. With a monthly revenue goal of $100,000, our team was tasked with developing an operational business strategy to help the client achieve their objectives.
Challenge
As our client aimed to achieve their ambitious goal of generating $100,000 in monthly revenue, they encountered several challenges that our team was determined to overcome. The client's primary challenge was to enhance their marketing efforts, including social media, website, and promotional strategies. Additionally, they sought to gain a better understanding of the Gainesville market and how to tailor their business to meet the needs of potential customers. Furthermore, they required a more dependable way to track their revenues and expenses, in order to understand their business needs more clearly.
Approach
Our team was fully committed to helping the client overcome their challenges and achieve their ambitious revenue goal. To tackle the project's scope, we divided the workstreams and developed an overarching business strategy. The first strategy was to track website activity through Google Analytics to gain insights into customer behavior and demographics, which informed our marketing ideas. We developed loyalty programs and coupons to target the client's desired demographic. Secondly, we refined their social media presence by creating advertisement mockups and optimizing social media activity to reach a larger audience. We also recommended website design improvements to enhance its aesthetic appeal and practical efficiency. Lastly, our team created monthly and weekly financial models, income and cash-flow statements templates to enable more convenient and accurate data tracking.
Impact
Our client's collaboration with Rem and Company yielded significant benefits for their business. They saw consistent monthly increases in revenue and a stronger presence in the Gainesville community thanks to our marketing strategies and data analytics insights. Our team's financial models were also fully integrated into their business for more efficient record keeping. Our client expressed their gratitude for our services and cooperation, and we are proud to have built a strong relationship with them. Our commitment to supporting small businesses and the professional development of our team members is unwavering, and we look forward to continued success with our clients.
Team Breakdown
Team Lead: Kishan Patel
Strategist: Guilherme Cichon – Financial Modeling
Strategist: Zoe Lee – Google Analytics
Strategist: Camila Tarantini – Social Media
Strategist: Drew Peterson – Marketing and Outreach
Technical Specialist: Brandon Tran
Content Creator: Angela Chan
Relevant Background Information
Business Type: For-Profit
Industry: Food Service
Location: Gainesville, FL
Rem and Company is a global nonprofit initiative dedicated to helping small business owners succeed. Since 2020, we’ve been on a mission to “keep doors open and dreams alive.” Through our free small business accelerator, we provide entrepreneurs worldwide with business development support, digital strategy, marketing guidance, operations consulting, financial planning, and more. Whether you're growing, pivoting, or rebuilding, Rem and Company is here to help. Join the hundreds of small businesses already benefiting from our free two-month accelerator program. Apply now.