Elizabeth Hyman Elizabeth Hyman

Small Scale Celebrations: How WOW Balloons Worked to Honor Life’s Big Moments Amidst COVID-19

WOW Balloons strives to create a stunning yet affordable setting for life's biggest moments. The day after the Governor of Texas declared lockdown and that gatherings could not be greater than five people, Katherine and Daria began receiving numerous phone calls: “I spent three or four days on the phone with clients canceling and rescheduling their events,” Katherine said, “we were devastated because all of our business is offline and everything that was prohibited was the only things paying our bills.” However, rather than doing nothing, the co-founders used this time to augment their business.

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Caroline Van Meerbeeck Caroline Van Meerbeeck

Collaborating for a Cause: How This Sustainable Cooler Company Teamed Up with Fishermen in the Philippines to Create Insulated Packaging out of Agricultural Waste

After years of developing durable and eco-friendly coolers for fishermen in the Philippines, the natural next step for Tamara Mekler and David Cutler was to develop a mass-market, sustainable, and easily portable cooler. Determined to build the next generation of coolers out of agricultural waste, Mekler and Cutler turned to Kickstarter to help bring Nutshell Coolers to life.

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Caroline Van Meerbeeck Caroline Van Meerbeeck

Challenging Norms: Why Emerging Streetwear Brand STREET GRANDMA Directs its Focus Toward a Different Audience

While streetwear predominately caters towards its male audience, more and more women have been wearing and championing the attire. STREET GRANDMA is a Los Angeles-based fashion brand that centers its ethically and sustainably made designs around women, without sacrificing that classic oversized silhouette and high-quality material.

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Sophia D’Agostino Sophia D’Agostino

When Supply Equals Demand: How TWO BODIES Prioritizes Luxury and Sustainability in their Made to Order Intimates Line

The fashion industry is evolving thanks to young entrepreneurs like Abby Earley and Izzy Young. Contemporary consumers are pushing for diversity and inclusion and holding brands accountable for their environmental footprints. Earley and Young are co-founders of TWO BODIES, a New York-based clothing line with a business model that prioritizes these criteria.

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Caroline Van Meerbeeck Caroline Van Meerbeeck

Togetherness: Beauty & The Board Finds New Ways to Connect People in a Pandemic

In the midst of a global pandemic, people are missing the feeling of togetherness more than ever. For Elle Mawardi it was exactly this notion of people coming together that inspired her to create Beauty & The Board, over two years ago. Beauty & The Board is a company based out of South Florida that creates luxury grazing boards. Her boards provide a beautifully decorated array of cheeses, fruits, charcuterie, crackers, and more - perfect for grazing at small events and gatherings.

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Caroline Van Meerbeeck Caroline Van Meerbeeck

Confidence in Comfort: How Clothing Brand, Richer Poorer Centralizes Comfort in Its Brand Ethos

As the pandemic continues around us, and we continue to spend more time in our homes, comfort has become increasingly invaluable. While previously it was inappropriate to show up to work in loungewear, the work-from-home environment has made comfortable clothing the new norm for workplace attire. Richer Poorer, a Los Angeles-based clothing brand is centered upon the mission to generate “confidence in comfort.” For Jenny Alaimo, the company’s Creative and Design Director, “if you are not comfortable in what you're wearing, you're going to be fidgeting or feeling like you're wearing a costume.” 

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Danielle Drake-Flam Danielle Drake-Flam

College Grad Launches Sports Betting App Amid Global Pandemic

Attyah is the CEO and founder of Bookit Sports, an app designed to connect the sports betting community through user-generated content and social media engagement. With the help of the R.E.A.L. Startup Accelerator Program in Reno, Nevada and a $500,000 backing from his investors, Attyah launched his app in back September.

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Brinda Rao Brinda Rao

Disrupting Dentistry: How This Dental Practice Has Prioritized Patients Through Personalization

Launched by co-founders Doug Hudson, Andy Grover, and Michael Stenclik last October, Tend was created with the goal to address the dentistry experience through the consumer lens. Sitting down with co-founder Andy Grover, he explains, “A lot of healthcare experiences are not built around the consumer; they’re typically built around the clinician, hospital or insurance. We wanted to use design to make a holistic experience of enjoyment for patients.”

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Jordana Comiter Jordana Comiter

Coconut Whisk Introduces Vegan and Gluten Free Baking Mixes

Winning the food division of the Big Ideas Challenge Competition made them realize they could turn this hobby into a real business. Thus came Coconut Whisk—a mission drive vegan and gluten-free baking mix company that helps busy families bake healthy indulgences. 

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