Funding Strategy, Partnerships, and Systems Design for a Non-Profit
Situation:
The organization had strong programming and a clear mission, yet they struggled with inconsistent funding streams and limited sponsor engagement. Their current fundraising methods relied heavily on small events and local drives, which produced modest outcomes. Venue costs, limited outreach infrastructure, and a lack of internal systems made it difficult for the nonprofit to expand its impact. The team collaborated to help the organization build a more predictable fundraising path, strengthen external partnerships, and create internal systems that support sustainable growth.
Challenge:
The primary challenge was the organization’s dependence on low yield fundraising activities without a structured strategy for donor development, grant acquisition, or diversified revenue. They lacked tools for engaging individual donors, had minimal corporate partnerships, and did not have standardized communications for sponsorship outreach. Internally, the nonprofit did not have clear role delegation or a centralized system for tracking donor interactions, grant progress, or partner engagement. The team’s task was to create a plan that advanced funding opportunities, increased community engagement, and established organizational structure that supports long term operational stability.
Approach:
To expand revenue sources, the team researched crowdfunding platforms suitable for small nonprofits and outlined a campaign approach centered on the client’s mission and community impact. They created a plan to promote the campaign through social media, newsletters, and volunteer networks. The team also developed materials to cultivate individual donors, including a donor packet featuring support tiers and giving pathways. In addition, they identified grant opportunities aligned with the nonprofit’s work with girls and youth, and drafted a tracking tool for deadlines, requirements, and progress.
The team identified local businesses and vendors that could support the nonprofit through revenue sharing programs and sponsorships. They prepared targeted email templates for corporate outreach, event space requests, and partnership proposals to ensure consistent communication with external stakeholders. A community visibility plan was also created, which included media outreach, press toolkit development, and cross promotion with partners. These efforts were designed to strengthen the organization’s public presence and build recurring partnerships that contribute to long term funding.
To support growth, the team examined the organization’s existing structure and recommended clearer role assignments within marketing, finance, and outreach. They created an organizational chart to define responsibilities for sponsorships, budgeting, and donor follow up. The team developed a centralized fundraising management system using accessible tools such as Google Sheets or Airtable. This system included fields for donor information, follow up history, upcoming deadlines, and sponsorship details. Standardized templates for event planning, budget reporting, and outreach communication were also introduced to streamline coordination across the team.
Across each focus area, the team prioritized solutions that matched the nonprofit’s volunteer based structure and allowed for practical, sustainable implementation throughout the year.
Impact:
The organization received a complete set of tools and processes that strengthened its ability to raise funds and manage partner relationships. The crowdfunding and donor development strategies created clear pathways for increasing community contributions. The business outreach materials and communication templates improved their capacity to engage local partners in a consistent and professional manner. The centralized tracking system, combined with defined team roles, enhanced internal coordination and reduced duplication of work. These combined outcomes positioned the nonprofit to pursue larger funding opportunities, build recurring partnerships, and operate with greater clarity and efficiency.
Team Breakdown
Team Lead: Ka Ian Sam
Junior Strategist: Addison Vice
Junior Strategist: Reese Glasser
Junior Strategist: Khushi Aggarwal
Junior Strategist: Aarush Subramanian
Title: The Pink Stairs
Relevant Background Information
Business Type: Non-Profit
Industry: Empowerment
Location: Toronto, Ontario, Canada
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